This debate has been on-going for a number of years, and continues to be still relevant. The reason for this debate is rather simple, accountability. Business wants to know what they get for sinking millions of bucks into IT, and IT wants to prove that they are worth the money given to them. The debate starts when the return on investment and productivity of the IT department must be proven on the financial statements. In essence the core of this debate is to prove the performance of the IT department and to show that business gets a proper return on their investment.
What is a cost centre?
One thing that is still missing from content management systems is the content creation part. I’m not talking about web content management, but actually the whole enterprise experience. The problem is that most content is created with tools outside of the content management system and then imported into the system. This means that instead of it being a content management system, it is more a media management system, good management of media with excellent Meta information around the media files.
With the new breed of hardware mobility available the way and frequency with which we consume and interact with content has change dramatically. We now consume different types of content from different streams almost constantly from just about anywhere. A status update in Facebook or a tweet in Twitter must now be treated as content, especially when this is done through an official organisation channel. What differentiate this type of content from our traditional view on content is the interaction we receive from consumers. Read more…
Part 3 of 3
Keep going at it
So you now have implemented an awesome content management system. You did everything right, you had your employees involved with amazing and continuous training. You had vendors and partners and consultants that helped you implement one of if not the best technological solutions. All your business processes has been analyzed and optimized and your integration points are flawless. Your system is stable, fast and within budget, everyone is happy, in short, you have a kick-ass system. Now for the bad news, your implementation is not finished. In fact, your implementation will never be finished. We live in an ever changing world, and your organizational views, strategies and vision will change. Your content management implementation will have to evolve to keep up with these changes. Read more…
Part 2 of 3
Pitfalls and other disasters
A lack of vision might just be the biggest pitfall facing content management. Too often content management stays stagnant and is left to one or two people to manage and maintain in their spare time. Ask yourself the following questions:
- What is the aim of content management?
- What are the objectives of our content management?
- How does content management support and improve our organisation?
- How do users perceive and interact with content management? Read more…
Part 1 of 3
What is content management?
From wikipedia: Content management, or CM, is the set of processes and technologies that support the collection, managing, and publishing of information in any form or medium. In recent times this information is typically referred to as content or, to be precise, digital content. Digital content may take the form of text, such as documents, multimedia files, such as audio or video files, or any other file type which follows a content lifecycle which requires management.
A lot of the focus on content management these days are on the technology being used. We need to realise first however what content is. I don’t see content as the physical form or medium that is being managed, but rather the information and ideas that is represented by this medium. Once we move our focus away from the physical medium, we will get a better understanding as to the importance of content management. Read more…